The State of the Energy Industry in Canada

Crestview Strategy
National Omnibus Study

Methodology

Study

The Crestview Strategy Omnibus is a survey instrument that taps a range of public opinions on business, industry, politics, institutions, economics, and civic engagement along with wide variety of psychometric and demographic indicators.

Data Reliability

For comparison purposes, a probability sample with the same number of respondents would have a margin of error of plus or minus 2 percent, 19 times out of 20.

Sample Distribution (Jun 16th – Jun 28th, 2023)
Region Weighted Sample Unweighted Sample Margin of Error

Atlantic Canada

136

136

+/-8%

Quebec

468

470

+/-5%

Ontario

766

766

+/-4%

Manitoba/
Saskatchewan

130

129

+/-9%

Alberta
(Oversample)

224

1,200

+/-3%

British Columbia

271

272

+/-6%

Canada

2,000

2,979

+/-2%

Percentages may not add to 100% due to rounding, or because respondents were allowed to select more than one answer choice. All responses are % based. A more detailed methodology is available upon request.

Energy Industry Thermometers

Of seven energy industries polled in Canada, the top three rated are all renewable sources. In contrast, the bottom three consist of two non-renewable sources and ethanol.

Industry Regulation Score

We see that a plurality of Canadians believe that the Oil & Gas, Coal, and Nuclear sectors require additional regulations. In contrast only about a quarter of Canadians believe the Hydro, Solar, and Wind sectors require more regulation.

Importance to Canadian Economy

Canadians rate five of the seven energy sectors above the median on importance to the future of Canadian economy.

Industry Familiarity Score

Canadians lack familiarity across all seven energy sectors, with less than 1 in 5 Canadians reporting any familiarity with the Nuclear, Coal, and Ethanol sectors.

Industry Trustworthiness Score

Solar is the most trusted energy industry in Canada, with 45% of respondents viewing the sector as trustworthy.

Industry Impression Score

The top three energy industries based on overall impression are Solar (50.2%), Wind (46.3%), and Hydro (44.5%). In contrast, Coal (17.5%) and Ethanol (17.7%) are the least rated energy sectors.

Values & Beliefs Industry Score

Canadians view renewable energy sectors as sharing similar values and beliefs to themselves (top 4 solar, wind, hydro, and nuclear).

Industry Reputation Score

Solar, Wind, and Hydro energy have the best overall reputation among Canadians. In contrast, Oil & Gas, Ethanol, and Coal post the poorest reputations.

Crestview Strategy Industry Quotient

National Industry Quotient Score

Solar, Hydro, and Wind report the top three industry quotient scores among Canadians. When subset by familiarity, we see a stark correlation between respondents who self-report familiarity with an energy sector and industry quotient scores.

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