| Region | Weighted Sample | Unweighted Sample | Margin of Error |
|---|---|---|---|
Atlantic Canada |
136 |
136 |
+/-8% |
Quebec |
468 |
470 |
+/-5% |
Ontario |
766 |
766 |
+/-4% |
Manitoba/ |
130 |
129 |
+/-9% |
Alberta |
224 |
1,200 |
+/-3% |
British Columbia |
271 |
272 |
+/-6% |
Canada |
2,000 |
2,979 |
+/-2% |
| Percentages may not add to 100% due to rounding, or because respondents were allowed to select more than one answer choice. All responses are % based. A more detailed methodology is available upon request. | |||
The State of the Energy Industry in Canada
Crestview Strategy
National Omnibus Study
National Omnibus Study
Methodology
Study
The Crestview Strategy Omnibus is a survey instrument that taps a range of public opinions on business, industry, politics, institutions, economics, and civic engagement along with wide variety of psychometric and demographic indicators.
Data Reliability
For comparison purposes, a probability sample with the same number of respondents would have a margin of error of plus or minus 2 percent, 19 times out of 20.
Sample Distribution (Jun 16th – Jun 28th, 2023)
Energy Industry Thermometers
Of seven energy industries polled in Canada, the top three rated are all renewable sources. In contrast, the bottom three consist of two non-renewable sources and ethanol.
Q: What is your opinion of energy industries (0 to 100 range)?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Industry Regulation Score
We see that a plurality of Canadians believe that the Oil & Gas, Coal, and Nuclear sectors require additional regulations. In contrast only about a quarter of Canadians believe the Hydro, Solar, and Wind sectors require more regulation.
Q: In your opinion, to what extent should energy industries be regulated?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Importance to Canadian Economy
Canadians rate five of the seven energy sectors above the median on importance to the future of Canadian economy.
Q: How important are energy industries to the future of the Canadian economy?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Industry Familiarity Score
Canadians lack familiarity across all seven energy sectors, with less than 1 in 5 Canadians reporting any familiarity with the Nuclear, Coal, and Ethanol sectors.
Q: How familiar are you with energy industries?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Industry Trustworthiness Score
Solar is the most trusted energy industry in Canada, with 45% of respondents viewing the sector as trustworthy.
Q: To what extend do you perceive energy industries as trustworthy?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Industry Impression Score
The top three energy industries based on overall impression are Solar (50.2%), Wind (46.3%), and Hydro (44.5%). In contrast, Coal (17.5%) and Ethanol (17.7%) are the least rated energy sectors.
Q: What is your overall impression of energy industries?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Values & Beliefs Industry Score
Canadians view renewable energy sectors as sharing similar values and beliefs to themselves (top 4 solar, wind, hydro, and nuclear).
Q: To what extent do you believe energy industries share similar values and beliefs with your own?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Industry Reputation Score
Solar, Wind, and Hydro energy have the best overall reputation among Canadians. In contrast, Oil & Gas, Ethanol, and Coal post the poorest reputations.
Q: How would you rate the overall reputation of energy industries?
N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
Crestview Strategy Industry Quotient
National Industry Quotient Score
Solar, Hydro, and Wind report the top three industry quotient scores among Canadians. When subset by familiarity, we see a stark correlation between respondents who self-report familiarity with an energy sector and industry quotient scores.
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N = 2,000 (Nationally Weighted) | Margin of Error +/- 2% (95% C.I.)
https://crestviewstrategy.com/
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